CUSTOM AI for Leads

Immediately increase profits from leads with advanced AI

We offer AI as an API Service to optimize your existing leads. We deliver higher profits in weeks, with negligible cost of integration.

AI hype can be overwhelming: We are your ideal partner for lead optimization

Immediate revenue boost

  • In weeks: 15% boost in revenue
  • In 3 months: 20-50% increase in revenue, 30%-150% increase in net revenue
  • In 3-6 months: Gain market share from your competitors due to higher payouts

Easy one-time integration

  • Simple SaaS API delivery model makes integration easy. 
  • One time 1-week onboarding, No ongoing effort needed from you.
  • Turn on or off any time.

Pay for performance

  • If desired, pay only a portion of the incremental upside delivered each month.
  • Incentives are aligned to deliver real revenue and profits
  • We stand behind what we deliver

Robust, reliable and proven API

  • Handling 50M+ leads per year across personal, education, car, home improvement loans, etc.
  • Delivering 30% increase in Revenue on average with no additional costs for the client
  • Delivering 50%-80% increase in net revenue

Simple delivery model

  • Nothing to ‘install’ or maintain in your IT  infrastructure
  • AI delivered through our simple SaaS API
  • Integrate our API once, no further ongoing effort needed to get the benefits

Continuous improvement

  • We track AI research and are always at the cutting edge with our own R&D
  • Our AI algorithms adapt to your evolving business to continuously optimize revenue
  • The benefits flow to you in real time

No in-house AI team needed

  • Focus on your core business, gain the benefits of AI without being left behind.
  • No need to struggle to build in-house AI / Data Science research and technology bench
  • Save years of lost time and get certain results

Less complexity, higher output

  • From monthly manual tweaking to continuous 24/7 automatic adjustments
  • From guesses and heuristics to measurement
  • From conflicting manual rules to a coherent overall view of optimization

What We Do In Lead Gen: Use Cases

The lead generation and management space is complex. Millions if not billions of automated decisions get made every day. Roles are blurred: publishers and brokers and advertisers often have similar decisions to make. We build algorithmic AI solutions, purely driven by data, to make these kinds of decisions in a scientific way. The ones that are made over and over again every day.


Publisher / Affiliate / Lead Generator

  • Which keywords / segments to target on Google / FB / Amazon?  What price to bid?  What constraints work best?
  • Which network or lead buyer to send a lead to?
  • Which offers to show on the offer wall?

Lead Network / Pay per call Network / Aggregator

  • Which leads to buy from affiliates? At what price?
  • As a broker, given a lead, who and in what order to offer the lead for sale to maximize revenue?
  • How many offers to show to a user (one/many)?  In what order?
  • Which specific offers to show to a user?
  • Which past leads to remarket to? (via email / sms / ads)
  • When to buy third party data?  At what price is it worth it for each lead?
  • Which visual templates maximize not just engagement but revenue?

Advertiser / Lender / Debt consolidator / Insurer

  • Which leads to buy?  At what price?
  • To service a  lead, how can I decide / prioritize agents in a call center to maximize revenue?
  • As a lender or insurer, who to send direct mailers to?
  • To optimize engagement, which visual template to use?

How We Work: Custom AI Solutions



We develop algorithms to improve high-value repeated decisions that get made in your business every day. Many companies in fintech lead generation/management grow and mature with heuristic, intuitive, or ad hoc business processes for making key decisions. Those processes usually work well, but are far from optimal. That’s where we come in.


Every company is different in the details: business rules, data limitations, regulatory requirements, resource constraints etc. But in fintech lead generation/management there are a set of common kinds of decisions that are the core flywheels. Improve the flywheel even modestly and it can lead to large returns. We work closely with you to understand the specifics of your business and develop algorithms specific to the way you operate. We can deploy the algorithms any number of ways.

Others offer generic AI platforms, but we offer working, measurable solutions to your company’s specific problems.

Let’s Talk

If you are in the lending, lead management or direct mail business, we would love to talk