What We Do: Use Cases
The lead generation and management space is complex. We build algorithmic AI solutions, purely driven by data, to make scientific decisions over and over again every day.
Publisher / Affiliate
- Which keywords / segments to target on Google / FB / Amazon?
- What price to bid?
- What constraints work best?
- Which network or lead buyer to send a lead to?
- Which offers to show on the offer wall?
Lead Network / Aggregator
- Which leads to buy from affiliates? At what price?
- Who and in what order to offer the lead for sale?
- How many offers to show to a user?
- Which specific offers to show to a user?
- When to buy third party data?
Advertiser / Lender
- Which leads to buy? At what price?
- Prioritize agents in a call center to maximize revenue?
- Who to send direct mailers to?
- To optimize engagement, which visual template to use?
Direct Mail Marketer
- Which households to send direct mail to?
- How many households will maintain positive ROI?
- Optimal timing and frequency of the direct mail?
- What third party data is worth buying?
How We Work: Custom AI Solutions
We blend cutting-edge AI research with a deep understanding of your business flywheel to deliver measurable revenue growth.
DYNAMIC AI MODELS
We build and deploy AI models to improve high-value repeated decisions that get made in your business every day. Move from heuristic, intuitive, or ad hoc processes to optimal data-driven models.
CUSTOM SOLUTIONS
Every company is different. We work closely with you to understand your specific business rules, data limitations, and regulatory requirements. We improve the flywheel for large returns.
OUTCOME FOCUSED
Our work is purely measured by revenue impact. We don't just ship code; we deliver measurable uplift in week-over-week profits, ensuring our AI directly correlates to your bottom line.
Why Choose Us
AI hype can be overwhelming: We are your ideal partner for lead optimization with measurable results.
Immediate revenue boost
15% boost in weeks, up to 50% in 3 months. Gain market share with higher payouts.
Easy one-time integration
Simple SaaS API delivery model. One-time 1-week onboarding, no ongoing effort.
Pay for performance
Pay only a portion of the incremental upside. Incentives aligned to your profit.
Robust, reliable API
Handling 50M+ leads per year across personal, car, and home improvement loans.
No in-house AI team needed
Focus on your core business. Gain AI benefits without the struggle of building a bench.
Less complexity, higher output
Continuous 24/7 automatic adjustments instead of monthly manual tweaking.
Highlights from our blog
Expert insights on AI and Lead Management