Deep dives on AI agents, decisioning and the future of lead generation, lending and direct mail.
Showing 1–12 of 29 posts
AI assistants are starting to shop on consumers' behalf. What changes for lead generators and lenders when the borrower sends an agent.
LLMs read and reason; models price, route and bid. A practical map of where agentic AI belongs in a lead generation business.
Fewer borrowers click search results. A generative engine optimization playbook for lenders to be cited by ChatGPT and AI Overviews.
A/B testing is too slow. Learn how multi-armed bandit algorithms balance exploration and exploitation to optimize affiliate offers in real-time.
Set windows too short and undervalue partners. Too long and overpay. Here's the data-driven approach to optimal attribution lookback periods.
Last-click attribution is broken for complex lead journeys. Learn how AI-powered multi-touch attribution assigns credit based on actual influence.
Lead fraud keeps evolving. See how ML fraud detection keeps pace with bots, fraud farms, and now AI-generated applications.
Stop overpaying for risky leads. AI pre-bid default prediction lets lenders bid precisely what each lead is worth—no more, no less.
Generic loan matching loses deals. Learn how AI matches borrowers to the right product—personal, HELOC, auto—maximizing conversion.
Find your next best customers with AI. Lookalike modeling identifies prospects who will behave like your highest-value households.
A perfectly targeted mail piece at the wrong time still underperforms. AI timing optimization finds when to mail each segment.
Speed is a competitive weapon in lead marketplaces. Quantify the revenue impact of sub-100ms scoring and 60-second callbacks.